<?xml version="1.0" encoding="UTF-8"?>
<page>
  <author>Jennifer Richardson</author>
  <body-html>&lt;p&gt;The cut of a diamond is an essential part of its beauty. Even with excellent colour and clarity, a diamond will not show its famous sparkle unless there is the right interaction with the light to make this possible.&lt;/p&gt;
&lt;p&gt;The width and depth of a diamond has a large impact on its brilliance (the reflection of white light we can see when looking at the diamond).&lt;/p&gt;
&lt;p&gt;&#61607;	If a diamond has a shallow cut, we lose the light from the bottom of the stone. A shallow cut can make a &lt;br /&gt;
         diamond appear lifeless due to the lack of light play.&lt;/p&gt;
&lt;p&gt;&#61607;	If a diamond has a deep cut, we can lose the light through the sides of the diamond. A deep cut will darken all &lt;br /&gt;
         of the proportions of the diamond.&lt;/p&gt;
&lt;p&gt;&#61607;	If a diamond has the ideal cut, the light bounces back up and out of the top of the stone. An ideal cut will &lt;br /&gt;
         bring the diamond&#8217;s brilliance to view.&lt;/p&gt;
&lt;p&gt;The diagram below shows the difference in the light play between the different cuts of a diamond.&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0032/0412/files/Diamond_Cuts.png?1243947565' alt='' /&gt;&lt;/p&gt;</body-html>
  <created-at type="datetime">2009-06-02T11:54:11+01:00</created-at>
  <handle>cut</handle>
  <id type="integer">3337102</id>
  <published-at type="datetime">2009-06-02T11:54:11+01:00</published-at>
  <shop-id type="integer">320412</shop-id>
  <template-suffix nil="true"></template-suffix>
  <title>Cut</title>
  <updated-at type="datetime">2009-10-13T10:00:44+01:00</updated-at>
  <body>The cut of a diamond is an essential part of its beauty. Even with excellent colour and clarity, a diamond will not show its famous sparkle unless there is the right interaction with the light to make this possible.

The width and depth of a diamond has a large impact on its brilliance (the reflection of white light we can see when looking at the diamond).

&#61607;	If a diamond has a shallow cut, we lose the light from the bottom of the stone. A shallow cut can make a 
         diamond appear lifeless due to the lack of light play.
 
&#61607;	If a diamond has a deep cut, we can lose the light through the sides of the diamond. A deep cut will darken all 
         of the proportions of the diamond.
 
&#61607;	If a diamond has the ideal cut, the light bounces back up and out of the top of the stone. An ideal cut will 
         bring the diamond&#8217;s brilliance to view.

The diagram below shows the difference in the light play between the different cuts of a diamond.

&lt;p&gt;
&lt;p&gt;&lt;img src='http://cdn.shopify.com/s/files/1/0032/0412/files/Diamond_Cuts.png?1243947565' alt='' /&gt;&lt;/p&gt;</body>
</page>
